Yoda Sales Training
With the YodaSales method, you turn your customers into heroes — while taking on the role of mentor yourself. You don’t sell through pressure, but through insight, trust, and partnership.
Guide and advise your customers like Yoda, so they realize for themselves that your solution is the right choice. In YodaSales Training, sales teams learn to position their offering with a clear and compelling structure that truly resonates with their audience.
We offer Yoda Sales Training in flexible formats as onsite or remote workshops for companies — available on request across Europe and in Dubai.
What is the YodaSales Method
Present like Steve Jobs
The YodaSales Method is based on the principle of storytelling in sales. The idea is to see your customer as the hero of a journey, while you, as the presenter, take on the role of the mentor. You provide the hero with the tools, information, wisdom, and strategies they need to overcome obstacles and achieve their goals.
This presentation framework was famously used by Steve Jobs to captivate his audience. It is universal and works across any topic or industry.
By offering solutions in this way, you equip your customers to overcome challenges and concerns — and ultimately succeed. The result is a sales approach built on insight, partnership, and long-term relationships — not pressure or short-term sales gimmicks.
B2B Sales Training for High-Performing Teams
Why Yoda Sales Training
How do I inspire my target audience?
You lead a B2B sales team. The results are good, but you know there is still more potential. Your goal is to win new customers – even those already working with another solution. You want to empower your team to create sales presentations that truly captivate, persuade, and drive customers to take action.
Make Success Tangible
In Yoda Sales Training, your team learns to present with a clear focus on the audience. Instead of product-driven standard pitches, you create an engaging journey that inspires and convinces. This way, success becomes tangible for your target group: they not only see the value, but also gain the insight and motivation that your solution enables the success they desire.
The Problem with Many Sales Pitches
The problem with many sales presentations is their standardization: they focus on your company, your expertise, and your products or services. But every target group is different. A CEO pursues different goals than a purchasing manager — and an IT director again has completely different priorities.
Individual Storylines That Convince
For each target group, you develop an individual, highly relevant storyline. It shows step by step how your solution helps overcome the obstacles, challenges, and concerns of your customers to achieve the desired success. To achieve this, we use a universal, flexibly adaptable storyline – complemented by practical tools such as the Value Proposition Canvas® and the Jobs-to-be-Done method – to build a comprehensive understanding of your audience.
Your Sales Pitch Trainer
Joern Steinz (MBA)
Joern Steinz has been working as an independent presentation coach and consultant since 2014. In his presentation skills training, he has refined and developed the hero’s journey as a universal framework for compelling sales presentations in hundreds of workshops. He now brings this experience into specialized sales trainings centered on the YodaSales presentation structure.
Mr. Steinz studied Business Administration in Aachen and Barcelona and subsequently worked as a consultant at Accenture, followed by more than five years at XING in the area of New Business Development.
Inquiry & Contact
We look forward to hearing from you
00491755664329
jsteinz@skillday.com
Our headquarters are in Hamburg
Yoda Sales Training
Überseeallee 1
20457 Hamburg
Germany
For companies across Europe & Dubai
We provide our sales training onsite in Denmark, Sweden, Finland, Norway, the UK, Poland, the Czech Republic, Slovakia, France, Italy, Spain, Portugal, Germany, Austria, Switzerland, Luxembourg, Greece, Turkey, and Dubai.
Excerpt from 600+ client references
Our customers and partners
Allianz, Audi, Bayer, Capgemini, DEG, Deutsche Bahn, Discovery Channel, DHL, E.ON, Ferrero, Giesecke+Devrient, Harvey Norman, Horváth & Partner, IP, Johnson & Johnson, Landesbank Oldenburg, Leica, Link11, Lufthansa, McKinsey & Company, Metafinanz, Navvis, Personio, Porsche, PwC, Ravensburger, RB, Robert Koch Institute, RWE, Sanofi, Saubermacher, Siemens, S-Kreditpartner, Telefónica, UTA, Vincotec, Vodafone, Volkswagen, Vienna Stock Exchange – as well as numerous agencies, trainers, coaches, and consultants.